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Browsing by Author "Paliouras, Konstantinos"

Browsing by Author "Paliouras, Konstantinos"

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  • Paliouras, Konstantinos; Siakas, Kerstin V. (International Journal of Entrepreneurial Knowledge, 2017-06)
    Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc. Social CRM enables companies ...

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